Online Video Marketing Essay Example | Topics and Well Written Essays - 500 words

Online Video Marketing - Essay Example has also been mentioned in the ad, thirdly there are clear instructions about personalising the delivery and in what all ways, fourthly, the name of the product (which is chocolate wedding favors) is repeatedly used in the advertisement. However, one of the major shortcomings of this video is that nothing exciting or luring is happening in the ad. There is a same boring background used all throughout the ad with a fixed image usage. Moreover, having a male voice is not a very good idea, especially when it sounded more robotic. Generally female voice is best suited in advertisements. There was recurrent use of messages throughout the video which were the written format of whatever was spoken; this made the video look very annoying and it made me feel as if I was sitting in a class and a lecture was taking place. 2. http://www.youtube.com/watch?v=YZFng1ngyeE- The idea of this video is very innovative. Keeping in mind that the most number of orders are placed by men for their female counterparts, the ad has been specifically designed to lure them. It has a title track which runs throughout and has been intelligently chosen to represent the customer’s feelings. Also there is an excellent use of still images with videos which makes it all very interesting. However, one of the major setbacks is that the advertisement looks like a video of a love song with hints about publicity of chocolates. There is little to no use of information on the product and hardly once or twice does such information occur on the screen. Basically the product and services are not advertised properly. 3. http://www.youtube.com/watch?v=lSaZADwgiCk- The video featured in this link presents an interesting aspect to the idea of video advertisement. Unlike other video ads, this one focuses on different people from different genres who have varied tastes when it comes to chocolates. Via these people the video tries to lure people into buying chocolates by presenting the reasons and the people