TRAVEL PLANS Essay Example | Topics and Well Written Essays - 4000 words

TRAVEL PLANS - Essay ExampleThe agency also feeds its money from coming up with plans like what is contained in this paper. History of Venice is covered extensively and reasons that make it a tourist destination of quality well documented. A day to day analysis of the two coiffe of couples itinerary is provided with distinct activities that make each couples experience unique clearly highlighted. A justification for each natural action undertaken by the two couples is equally provided to give explanation as to why the chosen activities be of place to the couples. A conclusion of the plan has been drawn and proper references cited in line with the Harvard referencing style. Introduction and purpose of the calculate The report covers a plan for two related by distinct couples, one that is newly unify and the parents of the bride. The two customers of are from distinct value segment with newlyweds focusing on romance musical composition the aged(a) couple have interest in lux ury tourism. This report shows how the 7 Ps of market apply in both scenarios with main focus on Price, Promotion and place. Justification for location and bodily function choices for the two set of clients brings into focus the underlying marketing principles that must be met to achieve value attachment to customers. Background General sayation of the couples 1st client- couple A This is a young newly marry couple of between 20-30 years in age who are planning to enjoy their honeymoon in Venice, Italy, for a period of one week. They are scheduled to arrive in Venice on Thursday thirtieth August 2012 and shall depart on 6th folk 2012 having spent one week in Venice as planned. During their stay, they seek to have romance and enjoy each others comp either as is the norm with young newlywed couples, they also desire to be taken in and around Venice and Italy at macroscopic to view the serenity and magnificent sights of the country but have to meet the wifes parents if such(pre nominal) need may arise, probably during meals and. They contemplate taking some excursions together. 2nd client- Couple B This set of second client includes are persons aged between 50-60 years and are the parents of the wife to the first client who are newly married. They, like their daughter and son-in-law are having a visit to Vince city in Italy and are scheduled to arrive on Thursday the 30th of August 2012 and depart on 6th September 2012, having spent one week of vacation. They are healthy physically and thus can undertake any physical activity on the excursion, unlike the first client, they seek to have luxury holiday while visiting the sights and beautiful places in and around Venice and Italy at large. And just like their son-in-law and daughter, they too would like at some point in their visit, to meet each other if need may be. place segments (VALS) Value segment is fundamental to marketing and companys profitability entirely depend on it for they inform the organizati on on the aspirations, thinking, self images and behaviors of individuals. They include basic needs, fairer deal, traditional family life, conventional family life, look at me, something better, strong conservatism, young optimism, visible achievement and socially aware (Roy Morgan Research 2012, p1). Couple A In this class of clientele, considering their ages and professionalism, they are still a young couple with ambition and competitiveness in life, seeking to mend their career lives by getting better jobs and thus can travel widely to