Sunday, February 10, 2019
Rhetorical Analysis of an Advertisement :: Advertising, Marketing
Rhetorical Analysis of an AdvertisementAdvertisements are both over the place. Whether they are on TV, radio, or in a magazine, there is no way that you can escape them. They all have their target reference who they have specifically designed the ad for. And of course they are selling their product. This is a multi billion dollar industry and the advertisers con all the ways that they can attract the persons vigilance. wizard way that is used the most and is in some ways rattling controversial is use of sex to sell products. For me to analyze this advertisement I used the rhetorical triangle, as well as ethos, pathos, and logos.The target interview is both males and females in their late teens to mid twenties. This company gets the male typeface of the equation by getting their attention and interest drawn to the attractive(a) woman on the rightfulness with bright colors drawing your attention there as well as the feeding bottle of whisky which is right in the middle of t he page. past what gets these peoples attention to stay there is the feature they have an incredibly good finding female who is posing in next to nothing. Then a way that they try and get the females to look at the advertisement and read it is by showing a in truth plain girl who seems to be very typical of girls during their younger years. Then beside they show the same girl who now has become a women who is very attractive and just seems so much more powerful and certain(p) of herself. One way that you can achieve that is if you throw Evan Williams Kentucky straight bourbon whiskey. The drive is to get young adults even ones that are under age to drink their whiskey. One piece of specific information that is sent across to you is that the whiskey is aged for seven years before it is sold. The writers building block purpose of this advertisement is to try and sell Evan Williams Kentucky Straight Bourbon Whiskey. The reason that I think that it advertises to people that are un der age because the girl that is on the left in my opinion seems to be under age. Then they got that bottle of whisky which is in between each of the pictures.The author of this advertisement is all about sexual stereotypes such as blonde hair easy eyes and a very large breast size.
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