DONNA KARAN NEW YORK:Spirit Of A City

Donna Karan International Inc. is hailed as being one of the worlds prominent runway design houses. Under the Donna Karan impertinently York, DKNY, DKNY Jeans, and DKNY Active brand names, the cabal designs, markets, retails, distributes, and contracts for the production of collections of women and mens clothing, shoes, accessories, and sportswear. The Comp alls key brands address the needs of some(prenominal) assort consumers from the luxuriousness consumer to a younger, more laid-back consumer that is without the ample resources of the luxury consumer. The International confederation operates in three incompatible divisions: retail, wholesale, and licensing operations. (1999 annual Report, 2) Donna Karan International Inc. is organized by its three different divisions of operation. The wholesale portion is made up of accessory products, womenswear, and menswear (2). all in all of which are available under the Companys four study brands. sweeping includes all sa les by Donna Karan International Inc. to specialization stores, surgical incision stores, boutiques, and the Companys free-standing stores (2). In 1997, Donna Karan Inc. formed associations with separate companies to develop, manufacture, market, and denounce products under the Donna Karan New York, DKNY, DKNY Jeans, and DKNY Active Brands(6). Some examples of the companys licensees include Estee lauder Inc. who is licensed to draw beauty products as well as Fossil, Inc. who produce Donna Karans confront collections for twain men and women (8). Donna Karans retail atom includes an idea to break means of distribution by gap free-standing, full-price retail stores, succession licensing the right to open free-standing stores internationally (9). The Company doesnt own any of its own production facilities, so it contracts both foreign and domesticated suppliers for the manufacturing of its products (11). (1999 Annual Report) Donna Karan International Inc.s location is a s celebrated as the designer who reigns ther! e. Seventh Avenue in New York metropolis is home to the... If you want to get a full essay, severalise it on our website: OrderCustomPaper.com

If you want to get a full essay, visit our page: write my paper