Marketing

Company background The laid-back society we study, ING Hong Kong, is a off note printing of the planetary monetary intro, ING. As described formally, ING is a globular financial institution of Dutch origin, currently offering banking, investments, living restitution policy, and retirement operate to meet the needs of a broad customer theme. In this report, we will concenter on the Customer relationship System in the policy part of ING Hong Kong. History: The INGs history dates back to 1854, when the instauration fathers of ING, Nationale-Nederlanden and Nederlandsche Middenstands Bank Postbank Group provided amends and banking services to the general reality in Netherlands. In 1984, ING constituted its branch company in Hong Kong, with the initial service of conduct Insurance. In 1989, their service of restitution in Hong Kong was extended to usual Insurance. In 1991, with the merger of Nationale-Nederlanden and NMB Postbank Group, ING was at long last f ounded as one company legally. Development Before 1991, ING had already become an international company with world-wide services and pipelinees. Up to now, it has acquire great success in the insurance domains and is leading the global market with a high global ranking. In component part Magazine July 2011 Global 500, ING was rank no

1 by revenues in the bank and as sticks in life insurance categories. In Forbes Magazine April 2011 Global 2000, it was ranked No. 1 in area of assets in the diversified insurance category. organize: The organizational structure of ING is divisionalized bureaucracy. Under t he Supervisory batting order, administrato! r gore governs ING along six business lines. Each administrator Board member takes charge of one of the six business lines. ING Hong Kong insurance lies in the business line of Insurance Asiatic/Pacific. electric charge & Strategy With INGs mission statement: to set the standard in helping our customers manage their financial primaeval, it aims to deliver its financial products and services in the way its customers demand...If you desire to get a full essay, order it on our website: OrderCustomPaper.com

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