The Success of Amazon.com

The Success of Amazon.com         Although most dot.coms experienced the repercussions of falling technology and fight markets in the late 1990s and ultimately failed, Amazon.com, a indian lodge that operates on the audacious combination of ambition and idealism (Hansell 2002), has managed to term of enlistment alive by implementing innovative strategies that have fairly fight off the Companys fluctuating and often unstable financials while hedging its master on meeting the demands of consumers by diversifying the product line that it sells on its web sites. Amazon.com entered the e-commerce market place in 1997 with the primary oddment of becoming the leading online book retailer. The Company made this running game with the full understanding that it would mean putting its success up against a large number of established and successful brick and mortar book retailers like Barnes and Noble and Waldens books stores. The risk paid off, vainglory the fact t hat its brick and mortar competitors soon followed Amazons example by creating their use up through online stores. Amazons founder Jeffrey Bezos was undaunted by the new online competition, rolling astonished a strategic but risky plan to drive the leading source of not only books, but in like manner a variety of products that online consumers were demanding.

Amazons early success is credited to its bring of books, music and videos, products that were fairly the most in demand products at the time that the Company launched its official e-commerce web site. Because the Internet lends itself to the prolifera tion of thousands of commercialized e-comm! erce web sites, Amazon.com soon found itself subject to the competitive strategies of diverse online retailers selling similar products. The Company would respond by focussing on selling products at discount prices, a body that quickly worked to increase its customer base but too threatened its profitability and its longevity. At the same time, the Companys low-price... If you want to region a full essay, order it on our website: OrderCustomPaper.com

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